The digital realm is an ever-changing landscape with various digital technologies being introduced in different business sectors. The introduction of artificial intelligence (AI) in 2023 looks to transform many industries as big tech companies such as Microsoft, Adobe, and Google integrate AI into their ecosystem. Many businesses will take advantage of tools that are made available by tech companies to enhance customer experience or internal processes.

AI Generated Content

With many businesses creating compelling content for their users, this process can be costly in both cost and time especially if this is outsourced to a digital agency. AI-generated content looks to streamline this process and make it cost-effective for brands. AI can generate landing page copy, titles, meta descriptions, and social media copy. AI can also be used to create powerful relatable and persuasive stories showcasing the benefits of your product or service.

Cybersecurity

Cybersecurity continues to play a pivotal role in 2024 as cybercrime poses an ever-growing threat across industries. Companies will need to invest in advanced security technologies to strengthen their technology stack to ensure company systems and assets are secure. Training sessions for staff will help strengthen their understanding of identifying potential security risks they may encounter in their day-to-day work.

Deepfakes

With the emergence of AI, deep fakes are more prevalent in the digital realm. Many deep fake news and images circulating the internet provide scammers opportunities for fraudulent activity. With the use of AI, these deep fakes are more realistic and convincing, thereby making it difficult for users to distinguish between fake and the truth. Industry leaders will need to find ways to deter deep fakes and help users identify fake information that is being circulated.

IT Leadership Will Change

As the digital landscape continues to be a complex realm with various systems and technologies being introduced, IT leadership roles will need to evolve as they now need more than technical expertise. The workforce has changed drastically; 2024 will see IT leaders needing technical skills, strategic planning abilities, and team management skills. IT leaders will need to create a positive work environment that can promote innovation in the whole company proving vital for the success of companies in 2024.

Digital Literacy

Many companies are currently going through digital transformation as companies shift towards a digital focus strategy. Many of these transformation strategies may involve the introduction of technologies such as AI, automation workflows, or cloud-based systems. As companies slowly implement various stages of their digital transformation program, they will need their employees to understand the technology being implemented. Improving the digital literacy of their employees can help companies make the most of their technological investments. Tech literacy is across all levels of the company from CEO and board-level to the front-line workforce. Fostering a culture of continuous learning within an organisation can help organisations adapt to new technological tools and remain competitive in their industry.